Even bears know

Even bears know

Beware of bears!

We created a TV spot for STIHL for their autumn marketing campaign for chainsaws. Our creative concept was subsequently used for an offline campaign.

When we were conceiving the original ideas for the video we touched on profound issues, such as a metaphor for a love that doesn't die, and in stories that emphasize tradition and reliability. The client was most fond of a theme based on simplicity and humor.

First of all, it was necessary to find the bear's most real costume, for which we searched world-wide.  We considered creating an electrically-tailored costume in Germany, borrowing animated bears from Hollywood, and even repairing a damaged costume in Ukraine. Finally, we stayed home and selected a theater costume from a Brno theater, anbd combined it with 3D animation of his head.

We shot in the beautiful forests of Vysočina, with one shooting day being enough. In the scene where the main hero is climbing a tree, we used greenscreen so the actor didn't have to actually climb, and high-lift platforms for shots in the tree tops. Our cameraman enjoyed the sightseeing ride.

During post-production, we coordinated the work so 3D animators had space to create a CGI bear head as soon as possible. You can watch the ad online, and it was broadcast on TV channels throughout the 2018 autumn campaign.

TV spot was nominated for creativity award

Zlatá pecka 2018

Client review

LITTLE CUBE prepared a communication campaign for us in a new, unique style, which enhanced a variety of our ongoing communication strategies.
In working with LITTLE CUBE, we particularly appreciate the creativity and precision devoted to detailed solutions, and the high level of professional work.
This campaign is in progress in the media. According to previous surveys it's perceived positively, which we believe will ultimately be reflected in sales.
Jiří Rumplík, Managing Director of STIHL Česká republika