The family series began to prepare after long time of creative procces with task to include the theme of celebration and the nineties. The client also wished to include in each video dog-actor he liked from the previous video-ideas. The typical czech spectator should identify himself with these videos and should feel a certain nostalgia. There was also used the important topic that the Internet just started to be usable for normal people twenty years from ago.
20 years campaign
Retro is cool !
The creative concept and video series in the style of 90s for netbox's twentieth anniversary was a challenge for us not only in terms of 90s film design and decoration, but also because the videos was linked together in one family story.
Finding a retro apartment in 2018 is no fun, but we have succeeded. Successful was also the casting of actors to the complete family including the dog. Filming took place for three days in a small apartment, where up to twenty people were in a single moment. The atmosphere was very friendly and the dog was professional actor as well.
To support the atmosphere and feel of the 90s, we used older LOMO lenses with realistic image defects that we used in combination with the Red Dragon Epic. Postproduction was done for all parts together, visual effects were used to fill the monitor of the old computer. The final grading was made into the style of commercials of the 90s.
ALL VIEWS SUMMARY ON YOUTUBE AND FACEBOOK
We are often very strict on ourselves, and we always push it to the limit in situations when it is about our fans and customers. Not everyone is able to meet our demands. Few are good enough to do them, but almost nobody is able to overcome them! After all, every ten years we find the team, who can make it all! Try LITTLE CUBE and watch them at work, maybe you can learn something. :-) Marek Bukal, Chairman of the Board netbox