For exceptional moments, for an exceptional woman an exceptional ring. The image spot builds on the visual concept of crafting the ring and the feelings of a beautiful woman who is a metaphor of perfection as well as a ring created for her.
Bisaku bases himself on honest craft, just like we do.
Emphasis was placed on film lighting and using macro lenses to capture real details of the ring. The footage with a woman was filmed at the Barcelo Hotel in Brno, their creamy styled rooms corresponded with a colorful palette of the spot. Production shots were filmed directly in the jewelery workshop.